오토모티브 그레이드: 스마트 라이프와 스마트 시티의 새로운 기준
Not all radar technology is built the same. The levels of complexity within each radar vary based on the standards it must meet in each industry. The automotive industry requires the most rigorous standards for radar technology. This powerful technology creates an elevated experience for autonomous driving including steering wheel support, adaptive cruise control, forward collision warnings, autonomous emergency braking, and more, thereby reducing road fatalities by minimizing human error and preventing road accidents. When it comes to relying on radar technology for the safety of the driver and passengers in the vehicle, there is no room for error.
“Automotive malfunctions caused by small radar technology mistakes can threaten a person’s life. Sensing technology in ADAS and autonomous driving markets, in particular, demands highly advanced technology with the ultimate reliability,” says Gihyun Seo, bitsensing’s Senior Research Engineer with seven years of experience in the automotive industry, including the mass-production of vehicles equipped with 360-degree detection technology.
Gihyun recognizes the importance of his work in fueling the democratization of smart life as he leads the bitsensing team developing cognitive algorithms to perceive surrounding environments and objects from signals detected on radar sensors.“ I apply the rigorous standards I’ve worked with in the past to all other verticals and industries, ensuring the advanced level of technology in mass production with a great level of safety.”
This same standard that is set for automotive industry radar technology can now be reached in all industries that directly influence our lives. This unprecedented level of precision and customization necessary for radar technology can be described as the ‘automotive grade.’
Automotive Grade Across Numerous Industries
Today, many industries are integrating radar technology at a rapid pace to transform smart living and smart cities. These industries, including automotive, smart home and building, smart wellness, and security, demand the high level of customization, flexibility, safety, and personalization for their specific radar solutions.
This superior level of precision in radar technology can only be achieved by engineers with extensive experience in automotive grade solutions. These engineers can easily apply the automotive grade level to radar solutions for any industry, far beyond automotive. It meets and exceeds the level of dependability and consistency required for all industries shaping smart and connected living.
“The bitsensing team’s years of hands-on experience meticulously designing products to meet the high standards in safety and reliability in the automotive industry allow us to easily apply these standards to other verticals,” says Chief Technology Officer at bitsensing Hae-Seung Lim. “We’ve used these standards to build automotive grade radar solutions for smart buildings and smart wellness to offer far more accurate data by effectively detecting presence and movement through capturing every bit of one’s vital signs.” Such data provides insights to daily lives and wellness for a more cost-efficient, comfortable and smart environment for all.
World-Class Talent Required
As demonstrated by the automotive grade radar experts above, the level of sophistication for radar technology implemented into the infrastructure of a city or within an autonomous driving experience demands a significantly higher level than that of a daily consumer electronic. The smallest difference in accuracy and precision can make a considerable difference in the level of safety. The trust in building radar that is automotive grade is difficult to achieve and must be earned.
Only the most experienced and talented engineers can build the superior automotive grade radar because of the level of difficulty and complexity needed to create these technologies. Thanks to the unmatched automotive industry experience of bitsensing’s world class leadership and engineers, the team has the necessary background and accomplishments to create and achieve the automotive grade radar products and solutions.
Dr. Jae-Eun Lee, CEO of bitsensing, began his career spending 10 years at Mando Corp. as a Senior Researcher where he, as one of the three original members of the Radar team, successfully developed the 77GHz automotive radar solution from scratch to mass production. He believes the great level of precision will make a huge difference in the connected future we all envision.
In addition to the accomplished leadership, the entire team of engineers at bitsensing have an unparalleled caliber of talent with exceptional backgrounds in the automotive industry. The bitsensing team all share the same passionate vision to make the world safer and smarter.
bitsensing strives to reach new heights and creates new possibilities in radar technology development for the ultimate smart cities and connected experience. Everyone benefits from the team’s relentless engineering to build innovations that change the world.
Using Automotive Expertise to Design Automotive Grade Radar Solutions for All
bitsensing believes advanced technology should be a privilege for everyone. Our achievements in mastering the standard for the automotive industry allows the company to use that same level of precision and safety standards to transform other industries including smart home and building, smart wellness and beyond. Without compromising the high level of safety, bitsensing designs and develops award-winning cutting-edge imaging radar technology solutions that deliver an unprecedented level of detection for a smarter and more conveniently connected world.
bitsensing is redefining and reimagining what it means to live a smart life by building trailblazing radar technology for all. If you are interested in partnering with us or would like to know more, please contact us.